The journal
Artificial.
Done artfully.
Notes on advertising, branding, photography, culture and the ideas that earn their way into the conversation.
Why Photojournalism Beats Branding Photography
Why unstaged pictures cut through a polished, automated visual world.
Read it →02Lesson From Our First Trimester
Notes from the first three months of an online newsletter.
Read it →03ABpictures
A route into Chris’s commercial and documentary photography.
Read it →04Favorite Ads From Other Agencies
A manual quest for advertising that actually touches the zeitgeist.
Read it →05Audio, Artfully: The Mixes of Bob Clearmountain
A listen for the craft behind records and movies that last.
Read it →06Buildings and Buzz
Photography, architecture and the story a space tells.
Read it →07Thievery and Generative Search
A point of view on attribution, art and generative tools.
Read it →08Friend Is Not a Verb
A short cultural argument about language and social media.
Read it →0910, or Maybe 3 Things I Hate About You
A contrarian note on visibility and being disliked.
Read it →10The C.J. Interview
Why someone who creates buzz for clients ought to practice it in public.
Read it →11Explore Ads, Buzz & Chat
An entry point to tactics, prompts and a 69-page whitepaper.
Read it →12$2,450,000 in Free Press From Three Free Ads
A career-defining return from a campaign that made a small town impossible to ignore.
Read it →13When It’s Time for a Quick Brand Fitting
For the moment when a business needs more than a look and less than a full rebrand.
Read it →14The Amazon Best Seller in Advertising for 2024
The story behind the second edition of Awareness Without Advertising.
Read it →15Otherworldly Gatherings
What live events can do when the audience is invited to participate.
Read it →16Le Mans, Mazda, and the Pursuit
A motorsports launch and the craft of a high-stakes reveal.
Read it →17Setting the Show, by the Numbers
A look at the scale and unexpected economics of events.
Read it →18Founding a Business Without People
A note on the human-light start-up trend.
Read it →